Wendy Ochoa, Ph.D.
wendy@cadecollective.com | 858.361.9515
Professional Experience
Marketing Communication Manager
MO BIO Laboratories, Inc.
April 2012-Present
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As a Marketing communications manager I am responsible for the planning, the development and the implementation of PR and marketing strategies, marketing communications, advertising plans and client and customer relations.
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I manage, track and, maintain advertising budget and status reports. I create, implement and manage external communications materials both print and online; write promotional copy; draft demand generation emails; review and edit customer experience communications, create press materials and develop online and social media content.
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I design funnel processes for lead generation and coordinate marketing initiatives for conference and event participation. I work side by side with the sales team providing sales and marketing tools and training support.
Freelance Web/Graphic designer
CADE Collective/ Previously AyAyAy Design Studio
July 2005-Present
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Responsible for coordinating and producing of a variety of graphics products and services: Magazines, ads, newsletters, report covers, presentations, annual reports, brochures, exhibit displays, maps, slide shows, corporative images, branding.
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Web design and development: Content Management System Joomla. HTML/XHTML, PHP/MySQL, Flash.
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Events and studio photography.
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Design and create online and print material for events and organizations such as: Mpact Wealth, Association of Women in Science, The Core Colalborative, Victory Fund, LGBT center, San Diego Human Dignity Foundation, Susan G Komen, FilmOut Festival and Wigfest
Adjunct Instructor
National University & Southwestern College San Diego
May 2007-Present
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Adult classroom and online instructor
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Teach general bioscience, Anatomy and Physiology and Chemistry including evaluation of performance
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Teach general bioscience and chemistry laboratory, generate and provide learning lab activities and identify grading componentsOnline instruction.
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Moderate and present the class material through the online video/chat software ClassLive Pro
Marketing & Creative Art Director
FlawLes Magazine
July 2007-Aug 2012
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Responsible for the creation and design of FlawLes and its different branches such as FlawLes Events, FlawLes Magazine and FlawLes TV.
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Expertise in print and graphic design, branding, publishing. social networking, internal and external publications and communications, marketing campaigns, fundraising, events promotions, customer service, advertising sales
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Manage and led a team of 8 members of promoters, writers and event producers as well as freelancers and vendor relationships
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Active participation in the marketing campaigns and fundraising organization for several non-profit organizations such as San Diego Human Dignity Foundation, Equality California, Victory Fund, Human Rights Campaign, LGBT Center, Susan G Komen among others.
Software and Computer Skills
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Adobe Photoshop
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Adobe Illustrator
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Adobe Indesign
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Adobe After Effects
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Adobe ImageReady
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Macromedia Flash
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Dreamweaver
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FinalCut
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Adobe Acrobat Pro
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Microsoft Powerpoint
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Microsoft Word
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Microsoft Excel
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CMS Joomla
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Reasonable understanding of PHP & MySQL integration
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HTML
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CSS
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ActionScript
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Basic UNIX knowledge
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Zoho Projects
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Google Doc
Related Experience
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Webinar presenter at BITESIZE BIO Alternative Careers For Scientist Serieshttp://bitesizebio.com/webinar/20621/using-both-the-right-and-left-parts-of-your-brain-to-get-the-perfect-job/
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Member of the WIST Conference Organization Committee (Women in Science and Technology)
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Member of the Website Committee for the AWIS San Diego. (Association of Women In Science). Responsible for the design and development of the organization’s new website. www.awissd.org)
Education
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Certificate on High Speed Project Management
San Diego State University
12/10
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Interactive Media Certificate
San Diego Continuing Education, North City Campus, San Diego
SDCCD Centers for Education and Technology
1/05 – 1/06
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Ph.D., Biochemistry
Universitat de Barcelona, Department of Biochemistry
9/96 - 2/01
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B.S., Chemistry-Biochemistry
Universitat de Barcelona, Department of Biochemistry,
Barcelona, Spain
8/92 - 6/96
Languages
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Bilingual Spanish/English
Awards
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Achievement in Innovation Award. Association of Women in Science (2010)
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2009 Nicky Award for Outstanding New Business.
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First Prize for presentation at the 2004 SUMMER RESEARCH SYMPOSIUM
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Ministerio de Educacion y Ciencia of Spain fellowship (1997-2000)