Wendy Ochoa, Ph.D.

wendy@cadecollective.com | 858.361.9515

Professional Experience

Marketing Communication Manager

MO BIO Laboratories, Inc.

April 2012-Present

 

  • As a Marketing communications manager I am responsible for the planning, the development and the implementation of PR and marketing strategies, marketing communications, advertising plans and client and customer relations.

  • I manage, track and, maintain advertising budget and status reports. I create, implement and manage external communications materials both print and online; write promotional copy; draft demand generation emails; review and edit customer experience communications, create press materials and develop online and social media content.

  • I design funnel processes for lead generation and coordinate marketing initiatives for conference and event participation. I work side by side with the sales team providing sales and marketing tools and training support.
     

Freelance Web/Graphic designer

CADE Collective/ Previously AyAyAy Design Studio

July 2005-Present

 

  • Responsible for coordinating and producing of a variety of graphics products and services: Magazines, ads, newsletters, report covers, presentations, annual reports, brochures, exhibit displays, maps, slide shows, corporative images, branding.

  • Web design and development: Content Management System Joomla. HTML/XHTML, PHP/MySQL, Flash.

  • Events and studio photography.

  • Design and create online and print material for events and organizations such as: Mpact Wealth, Association of Women in Science, The Core Colalborative, Victory Fund, LGBT center, San Diego Human Dignity Foundation, Susan G Komen, FilmOut Festival and Wigfest

 

Adjunct Instructor

National University & Southwestern College San Diego

May 2007-Present

 

  • Adult classroom and online instructor

  • Teach general bioscience, Anatomy and Physiology and Chemistry including evaluation of performance

  • Teach general bioscience and chemistry laboratory, generate and provide learning lab activities and identify grading componentsOnline instruction.

  • Moderate and present the class material through the online video/chat software ClassLive Pro

 

Marketing & Creative Art Director

FlawLes Magazine

July 2007-Aug 2012

 

  • Responsible for the creation and design of FlawLes and its different branches such as FlawLes Events, FlawLes Magazine and FlawLes TV.

  • Expertise in print and graphic design, branding, publishing. social networking, internal and external publications and communications, marketing campaigns, fundraising, events promotions, customer service, advertising sales

  • Manage and led a team of 8 members of promoters, writers and event producers as well as freelancers and vendor relationships

  • Active participation in the marketing campaigns and fundraising organization for several non-profit organizations such as San Diego Human Dignity Foundation, Equality California, Victory Fund, Human Rights Campaign, LGBT Center, Susan G Komen among others.

 

Software and Computer Skills

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe Indesign

  • Adobe After Effects

  • Adobe ImageReady

  • Macromedia Flash

  • Dreamweaver

  • FinalCut

  • Adobe Acrobat Pro

  • Microsoft Powerpoint

  • Microsoft Word

  • Microsoft Excel

  • CMS Joomla

  • Reasonable understanding of PHP & MySQL integration

  • HTML

  • CSS

  • ActionScript

  • Basic UNIX knowledge

  • Zoho Projects

  • Google Doc

Related Experience

Education

  • Certificate on High Speed Project Management
    San Diego State University
    12/10
     

  • Interactive Media Certificate                            
    San Diego Continuing Education, North City Campus, San Diego
    SDCCD Centers for Education and Technology
    1/05 – 1/06
     

  • Ph.D., Biochemistry                                               
    Universitat de Barcelona, Department of Biochemistry
    9/96 - 2/01
     

  • B.S., Chemistry-Biochemistry                                                  
    Universitat de Barcelona, Department of Biochemistry,
    Barcelona, Spain
    8/92 - 6/96

Languages

  • Bilingual Spanish/English

Awards

  • Achievement in Innovation Award. Association of Women in Science (2010)

  • 2009 Nicky Award for Outstanding New Business.

  • First Prize for presentation at the 2004 SUMMER RESEARCH SYMPOSIUM

  • Ministerio de Educacion y Ciencia of Spain fellowship (1997-2000)